Untapped Innovation
Deirdre Walters is an award-winning innovation consultant, former P&G executive, and Founding Partner of Untapped Innovation who helps global brands turn human insights and emerging technology into commercially successful breakthrough products.
Deirdre Walters is a Founding Partner at Untapped Innovation, an award-winning consultancy focused on helping global R&D and innovation teams translate human insights and emerging technology into successful products. With over 15 years of cross-functional experience at Procter & Gamble across R&D, Manufacturing, and Marketing, she co-developed the 'Technical Product Story' framework, a user-centric innovation methodology still used by P&G globally today. Since co-founding Untapped Innovation in 2012, Deirdre has guided Fortune 500 companies and SMEs in consumer healthcare, beauty, and food & beverage to develop breakthrough products, craft compelling narratives, and accelerate market entry. Beyond her consultancy, she launched the Innovation Gym to train R&D teams and co-founded STEM Untapped CIC, a non-profit dedicated to increasing STEM career access for underrepresented teens. Deirdre is also an active angel investor championing female-led ventures and inclusive innovation. Her work has been featured in The Independent, Business Insider, and The Grocer, and she is a recognized speaker and author.

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Deirdre Walters is an award-winning innovation consultant, former P&G executive, and Founding Partner of Untapped Innovation who helps global brands turn human insights and emerging technology into commercially successful breakthrough products.